User Experience-Accessiblity and Incentives to Increase Interest in Art Galleries

Christina Tirziman
Trinity College Dublin
Department of History of Art and Architecture
2018
BA

Subject: Social Media
Country: Ireland and Holland
Period: 21st Century

10,000 words

User experience is an approach that is used to ensure that the visitors of the art gallery are happy with their visit. Visitor satisfaction is improved by increasing accessibility and usability. Interviews will be carried out to get a better understanding of what visitors want from an art gallery and what they expect from one. The interviews will give insight into how visitors feel about their gallery experience, like what motivates them to go to an gallery in the first place. Improvements can be made to the website and gallery after analysing the answers of the interviewees. A gallery’s website an online presence will be discussed, as this is often the first place that visitors got to get more information. The Irish Museum of Modern Art (IMMA) will be used as an example and a heuristic evaluation will be carried out on the IMMA webite. The IMMA website will also be compared with the Frans Hals museum website.

Irish Georgian Society

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User Experience-Accessiblity and Incentives to Increase Interest in Art Galleries